End-consumer Communication

aVoice

End-consumer Communication

If used correctly, plastic is the hidden climate champion. With the aVoice project, ALPLA is seeking to raise people’s awareness of using plastic responsibly as a valuable material and to engage in conversation with people. Facts, arguments and the courage to engage in debate are playing their part in dispelling the myths surrounding PET and other plastics.

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Stop Food Waste

Stop Food Waste

In Austria, the aVoice campaign is looking at some specific topics. Among other things, TV commercials at the ALPLA headquarters in Vorarlberg and in the federal capital, Vienna, are being used to highlight the advantages of plastic packaging in the areas of food waste, functionality and recycling. A number of online campaigns are being run on the social networks to support this.

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Handling advantages

Handling advantages

Following on from Stop Food Waste, the next campaign in Austria focuses on handling advantages, looking in particular at the areas of safety in the home and bottle strength.

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Challenging Plastics

Challenging Plastics

In Austria, Challenging Plastics compares the environmental impacts of various packaging materials used for various products, always considering their entire life cycles. The comparisons are founded on scientific documentation.

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Movimento RePEnse

Movimento RePEnse

In Brazil, the campaign ‘Movimento RePEnse’ aims to change plastic’s reputation and make its disposal more efficient. In addition to social media and print advertising, a song with a catchy tune was produced and released under the name ‘Movimento RePEnse o Plástico’ on Spotify. Its key message is ‘Plastic is not the bad guy, it’s just up to us’.

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CEO Philipp Lehner on TikTok

CEO Philipp Lehner on TikTok

"Plastic is fantastic": Philipp Lehner, CEO of the ALPLA Group, has launched an infotainment campaign on TikTok based on this motto.

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REPLASTUJ

REPLASTUJ

In the Czech Republic, the REPLASTUJ initiative aims to change the general public’s perception of plastics. On the website, visitors can find facts about plastics, their history, as well as the recycling process. Another communication channel we will use to get in touch with the public is our Facebook profile.

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Coming soon

Coming soon

France

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#DASKANNKUNSTSTOFF

#DASKANNKUNSTSTOFF

Under the motto of #DASKANNKUNSTSTOFF (What Plastics Can Do), we are aiming to familiarise consumers with the many advantages of plastics in all kinds of different areas of life ranging from food and medicine to clothing, sport, leisure and packaging.

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La plastica è cambiata

La plastica è cambiata

In Italy, a campaign entitled ‘La plastica è cambiata. Cambia idea sulla plastica’ has been launched. The name says it all – roughly translated, the campaign is about changing people’s views on plastic. The campaign very much focuses on education founded on information.

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Vida Circular

Vida Circular

ALPLA is a recycling trailblazer in Mexico and operates a number of recycling plants there. Even so, there is still too little plastic being collected and recycled there. The purpose of Vida Circular is to raise people’s awareness of recycling and the circular economy. It also gives a voice to environmental activists and researchers. The campaign focuses heavily on social media, where it has met with a lot of positive responses.

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#rePETujemy

#rePETujemy

The #rePETujemy campaign was launched in Poland at the beginning of the year. The campaign caused quite a public stir and was viewed very critically. It did, however, allow us to engage with a large number of consumers and discuss plastic as a valuable material with them on equal terms. After all, the overarching idea of all of the campaigns is to win people over with strong arguments and thereby raise awareness among consumers.

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Between 1&2 is you

Between 1&2 is you

In Romania, the campaign with the motto ‘Between 1&2 is you’ aims to raise awareness of the role that each consumer and each company within the value chain has in protecting the environment, and of the contribution we can make to the well-being of nature.

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Una Web con Muchas Vidas

Una Web con Muchas Vidas

The campaign in Spain and Portugal takes a very unusual path. Here, a website was developed which is regularly completely recycled and redeveloped. The website features projects and companies that tackle sustainability and the circular economy in relation to plastic.

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There’s more to plastic

There’s more to plastic

The campaign’s objective in the United Arab Emirates with the motto ‘There’s more to plastic’ is to change perceptions surrounding plastic consumption. The approach is fully focused on digital media. Furthermore, the campaign will collaborate with important personalities in the Middle East who are able to spread the word there.

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Coming soon

Coming soon

United Kingdom